With the launch of ViiV’s ground breaking 2 drug regimen for HIV, we proposed telling that story of “Power Re-imaginged” through a 60 second brand story video.
This was, and is currently a 1st for ViiV who took a step forward in poetically putting their patient type on a pedestal. The result was a patient portrait that authentically represented the brand and its affect on its patient’s lives.
In the end, this beautiful piece was created and has proven to resonate strongly with physicians and patients alike.