Half way into my 6 weeks of paternity leave for our second son my wife and I decided we were tired of typing up texts to send updates about our kids to our family and decided this communication was better served in Emoji form.
And, of course, Bundle of EmoJoy™ was born.
Truly an independent passion project, my work included:
- Designing and prototyping (Sketch x Flinto) beginning iterations of App for hand off to dev team.
- Designing and developing mobile 1st website - bundleofemojoy.com
- Providing Creative Direction to various Illustrators for character development.
- Working with Copy team on establishing key message, tonality and brand voice.
- Working with off-shore development teams in executing builds for both iOS and Android platforms.
- Providing overall campaign strategy in-line with 2016/2017 objectives, tapping into various metrics to determine KPI's.
Since the launch, we've updated the App to include iMessage Stickers for the iMessage store as well as developed an Android version as well.
